For online brand advertising to evolve, the worlds of content and software must merge. (And it will be ugly for awhile.)
We’ve discussed the evolution from banner ads to branded widgets to full blown branded web applications. Many marketers are starting to understand the value of delivering useful “content” to their audiences as a means of engaging them. However, it’s worth spending a moment to examine the word “content” and how it’s used. It’s critical that [...]
