Yesterday we delivered part three of our four-part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering our fourth and final part. The first step in understanding the benefits you’re receiving from your new branded software experience is [...]

Yesterday we delivered part two of our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part three. Despite all the technology, the creation of software is not a science. It’s not necessarily an art either. [...]

Yesterday we delivered part one of our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part two. Being creative is critical throughout all phases of this process, but perhaps nowhere is it more essential than [...]

Yesterday we introduced our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part one. Brand advertisers have known for some time that the internet (also referred to as “online” and “interactive”) is a key place [...]

While the audience for our site has grown organically, this week on the Jackson Fish Market blog we’d like to speak directly to brand advertisers. By brand advertisers we mean the marketing leaders at the big brand companies as well as the talent at the agencies that work with the advertisers helping them get their [...]

Despite some of the weirdness that you encounter with old media creators/outlets desparately trying to hold on to their distribution monopolies, it’s super interesting to see how some of the big boys are experimenting with using video on teh internet to engage users and create commensurate ad inventory. Some interesting examples: Michael Eisner puts a [...]

Through the magic of MetaFilter we recently came across a new branded experience from the California Milk Processor Board (the “Got Milk” people). When it comes to nurturing a brand, these guys get it (see the second comment), are very good. Note the chocolate chip cookie on their site. They don’t even have a picture [...]

In my routine perusal through the various sites I read I happened upon an article by Bob Garfield in Advertising Age titled: Bob Garfield’s Chaos Scenario 2.0 — The Post Advertising Age. This article is fantastic. Bob details piece by piece, line item by line item how the current infrastructure and cost structure of the [...]

It’s clear that yesterday’s post generated lots of good feedback. Let’s address some of the things we’ve heard back: First and foremost, Jeremy Wright who is actually making money in online advertising writes a great post saying that “This ‘No Money In Advertising’ Meme Needs to Die’. To be clear, I never said there’s no [...]

The Interactive Advertising Bureau recently released these statistics: The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous revenue record of $12.5 billion in 2005. The 2006 Q4 revenues totaled just under $4.8 billion, making it the [...]

I spent the last day-and-a-half at the AAAA conference. Some random observations: Lots of discussions about how they deliver advertising between all the entities in the advertising food chain. XML mentioned a lot. Every mention of XML accompanied by an apology for the “techno-geek speak”. Nobody allowed to sit on the floor near the outlets. [...]

Continuing the trend of major brand advertisers using software to extend their reach into consumers’ hearts Pontiac and Yahoo released Pontiac Underground. Yahoo has been telegraphing their intentions for some time. I don’t know if they consider this new site an example of one of their brand universes (since the brand owner is clearly funding [...]

It’s true that often the blogosphere can seem like an echo chamber. But I kind of think of it like junk mail. When a catalog comes in the mail that I like it’s no longer junk mail, it’s something interesting and valued. So while the discussion on the net may often seem like echoes, when [...]

Creating and running television ads is expensive. Making them available on your website is (by comparison) not. Then why do so many companies not bother to post their ads on their site? You can even get YouTube to host them for free. The other night I saw the following ad: I found it laugh-out-loud funny. [...]

We’ve talked about this before, but it’s important to start documenting examples of what we’re talking about. As a refresher, the basic premise is: Software is an untapped and exponentially powerful medium in which to convey messages and values for brand advertisers. Once advertisers realize how effective it is they will spend more resources creating [...]

While in Vegas I would say at least 25% of the cabs had ads for a “Free 1080P LCD Projector*” on their trunk-mounted mini-billboards. Now, I know that “*” represents a catch that makes it quite less than free. But given that we’re starting a new business on a small budget you never know how [...]

Just got back from 24 hours in Vegas (hence the lack of posting). The folks at America West airlines (which I almost never fly – the airline, not the folks) have decided to rent out the surfaces of their tray tables to advertisers. At first I was taken aback as I’d never seen it, but [...]

If you watch almost any TV you’ve likely seen the ad blitz from Burger King promoting their three new videogames for the Xbox 360. The deal is, you go to Burger King, buy an extra value meal, and then can purchase one of the three games for only $3.99. These are not exactly throwaway games [...]

As we said in one of our inaugural posts: Transparency is essential. Don’t hide sponsorship relationships. Be honest. Nothing undermines your credibility more than sneaking advertising into consumer experiences. (I know this is last week’s news but) Sony and one of their agencies put up a fake blog (it was here but it’s gone now) [...]

From the folks at MarketingVOX: “In the coming months, Yahoo will begin rolling out the first set of what it calls ‘brand universes’ – dedicated areas on Yahoo for fans of a movie or product to congregate, share and connect with each other, reports Adweek. Unlike the brand areas on MySpace and YouTube, Yahoo is [...]

Discussion with my five-year-old son a couple of weeks ago: Him: Hey, you know why buses are useful for more than getting you places? Me: Why? Him: Because on the side they tell you about movies. Me: That’s useful. Him: Right. Let’s say there’s a movie you want to see, and you know it’s coming [...]