These are posts from the Advertising category.
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More Replacements for Advertising

We talk a lot about alternatives to traditional advertising. While we’ve focused mainly on companies providing (and branding) useful services on the internet to their customers, that’s certainly not the only avenue to explore. I love the idea of businesses taking their ad budgets and engaging in projects that are focused on the public good. [...]

Posted on January 26th, 2009 in Advertising  —  1 Comment »

The Advertising Industry is Starting to Understand Branded Online Experiences

Posted on January 19th, 2009 in Advertising, Branded Software, Events  —  3 Comments »

Slowly But Surely, Marketers Will See the Light

Posted on December 2nd, 2008 in About, Advertising, Branded Software  —  No Comments »

What’s a brand marketer to do in a down economy?

Posted on November 4th, 2008 in Advertising, Branded Software  —  2 Comments »

Branded Virtual Items

Posted on October 7th, 2008 in Advertising, Video Games  —  No Comments »

I like the Microsoft Ads

Posted on September 18th, 2008 in Advertising, Industry  —  8 Comments »

For online brand advertising to evolve, the worlds of content and software must merge. (And it will be ugly for awhile.)

Posted on April 25th, 2008 in Advertising, Branded Software, Industry  —  No Comments »

The evolution of brand advertising on the web – how did we get from banner ad to branded widget to branded web app?

Posted on April 24th, 2008 in Advertising, Branded Software, Industry  —  No Comments »

Starbucks “Big Surprise”

Posted on April 8th, 2008 in Advertising  —  1 Comment »

Even Television is Moving Beyond “Banner Ads”

Posted on April 2nd, 2008 in Advertising, Branded Software, Industry  —  No Comments »

If you were wondering what we do here…

Posted on March 25th, 2008 in Advertising, Branded Software  —  No Comments »

So… now that the ad industry gets it, how will they get into the software business?

Posted on March 20th, 2008 in Advertising, Branded Software, Industry  —  No Comments »

Note the Date and Time… the Ad Industry has Finally Started to Get It

Posted on March 18th, 2008 in Advertising, Branded Software, Industry  —  No Comments »

The Brand Discussion Continues…

Posted on March 9th, 2008 in Advertising, Branded Software, Industry  —  No Comments »

The Evolution of Software as a Medium for Brand Advertising

Posted on March 4th, 2008 in Advertising, Branded Software, Industry  —  No Comments »

Brand Consistency

Posted on February 4th, 2008 in Advertising, Industry  —  No Comments »

657,000 page views

Posted on November 6th, 2007 in Advertising, Branded Software  —  No Comments »

ad:tech New York

Posted on November 6th, 2007 in Advertising, Branded Software  —  No Comments »

What would happen if Pixar didn’t promote their next movie?

Posted on October 30th, 2007 in Advertising  —  2 Comments »

Everyone Getting in on the Act

Posted on October 15th, 2007 in Advertising  —  No Comments »

Action Figures

Posted on September 26th, 2007 in Advertising, Design, Video Games  —  No Comments »

Ford Rewards Existing Customers

Posted on September 17th, 2007 in Advertising  —  3 Comments »

Branded Retail Experience

Posted on July 3rd, 2007 in Advertising  —  No Comments »

bud.TV — or Death of a Beeper Salesman

Posted on June 27th, 2007 in Advertising, Branded Software  —  No Comments »

End-to-End

Posted on June 12th, 2007 in Advertising, Design, User Experience  —  No Comments »

This Sums it Up Nicely

Posted on May 18th, 2007 in Advertising  —  No Comments »

A Movie Tries to Deliver a Branded Software Experience

Posted on May 14th, 2007 in Advertising, Branded Software, Design, User Experience  —  No Comments »

“Let it Out” Super Quick Redesign

Posted on May 11th, 2007 in Advertising, Branded Software, Design, User Experience  —  3 Comments »

Let It Out: Good concept. Bad execution (so far).

Posted on May 3rd, 2007 in Advertising, Branded Software, Design, User Experience  —  1 Comment »

“Give me an example.” (An invitation to brand marketers and ad agency folks.)

Posted on April 30th, 2007 in Advertising, Branded Software  —  No Comments »