These posts were written by Jenny.
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Jackson Fish World Headquarters v2
If you made it to our inaugural Secret Society Meeting at Jackson Fish Market World Headquarters last month, then you already know we’ve moved our working offices from the northwest corner of our building over to the northeast corner. The new space is not only much bigger, it also comes with wonderful floor-to-ceiling windows! We [...]
The JFM 2007 Holiday Gift Guide
At JFM, we have no shortage of design lust. We’ve come up with a dozen holiday gifts will keep your designer friend/colleague happy, productive and feeling appreciated. 1. 1923 Manual of Linotype Typography. It’s a total gem if you can score one (try Alibris or eBay). I promise your design peers will ooooh and ahhh [...]
The Making of the Paper Flowers
As the lead flower harvester for the “florists” at They’re Beautiful!, I thought I’d share with you how the flowers were made. To get some basic understanding of what it’s like to be a florist, I spent half a day job-shadowing Nisha Kelem, owner of Seattle’s Fleurish. We met early one weekday at the wholesale [...]
The JFM Guilty Pleasures Playlist
Despite the shame and embarrassment this might bring to our new little company, we’re revealing our Guilty Pleasures Playlist that we’ve been fine tuning over the past few days. There are some songs in the list that one might argue are just classics and therefore would cause no embarrassment. But the way I look at [...]
“Let it Out” Super Quick Redesign
Last week Hillel shared some thoughts on Let it Out, a brand experience sponsored by Kleenex. The TV spots do a bang up job in telling really engaging stories about the most emotional and important events in peoples’ lives. The message is clear and meaningful. But when you get to the site, Let it Out [...]
Play it again SAM
This past weekend was the 35-hour marathon opening of the Seattle Art Museum expansion. Though, I have to say that calling it an “expansion” is really an understatement. It’s almost like the city got an entirely new, real museum, with a real broad art collection housed in a building that I personally think rivals the [...]

