Comments on: More Replacements for Advertising http://www.jacksonfish.com/blog/2009/01/26/more-replacements-for-advertising/ Handmade Software Experiences Fri, 26 Feb 2010 05:57:15 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Ben http://www.jacksonfish.com/blog/2009/01/26/more-replacements-for-advertising/comment-page-1/#comment-60164 Ben Mon, 26 Jan 2009 18:16:58 +0000 http://www.jacksonfish.com/?p=1994#comment-60164 I think that if somebody has 300 million for an ad spend, then they should also have the money to make the product awesome and have more than a single review :) From my perspective as a consumer, a lot of companies want to replace engineering with marketing. You need to do both well to make a lot of money (look at Apple). Some people think that their product is "good enough" and therefore assume that more marketing will solve the problem. But sometimes making the product better is the best marketing of all. Amazon prime is an interesting example of this. I buy tons of stuff from Amazon because I can get it delivered free in 2 days. I have heard that this was done as a marketing spend originally. I think that if somebody has 300 million for an ad spend, then they should also have the money to make the product awesome and have more than a single review :)

From my perspective as a consumer, a lot of companies want to replace engineering with marketing. You need to do both well to make a lot of money (look at Apple).

Some people think that their product is “good enough” and therefore assume that more marketing will solve the problem. But sometimes making the product better is the best marketing of all.

Amazon prime is an interesting example of this. I buy tons of stuff from Amazon because I can get it delivered free in 2 days. I have heard that this was done as a marketing spend originally.

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