The Sims is selling advertisers the right to brand in-game virtual items. Gawker thinks it’s sad. I think it’s cool. Better than seeing more banner ads. Studies on ads in football video games show that the gamers feel that the ads make the games more realistic. I predict this will have the same effect in the Sims.
Garamond Powerline [thx as always kottke]
Jackson Fish Market is Hillel, Walter, and Jenny creating handcrafted software experiences in Seattle, Washington.
Our blog is about creativity, user experience, high quality software and content, attention to detail, innovation in advertising, and starting a small independent business.
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