P&G Starts a Label

by Hillel

“To some extent, it’s no surprise that Def Jam would recognize this as a direction to go in: we pointed out in the past how a bunch of hip hop music execs were way ahead of the curve in recognizing new business models where the music itself is part of the promotion for something else.”

Posted on August 19th, 2008 in Interesting


Join the Conversation

Trackback URI | Comments RSS