Smaller is More Profitable

by Hillel

As usual, the stars of the big budget world represent the brass ring for most businesses. But in a business that is hit-based, the more low budget approach can be a higher percentage shot…


“Jennings points to the ballooning costs of MMORPGs — World of Warcraft is estimated to have cost $40 million to $50 million to develop, and while Age of Conan cost just $25 million, the game is having retention issues, largely because the budget wasn’t big enough, he says. By contrast, he notes, small companies produce low-budget web-based MMOs like Club Penguin and RuneScape that post far higher profits.”

…not to mention yield higher percentage profits.

Posted on August 16th, 2008 in Companies We Admire

2 Comments »

2 Responses to “Smaller is More Profitable”

  • Wouldn’t it be more “luvverly” to have a peace-themed game ??

    Response on 16 Aug 2008 at 11:44 pm by JB

  • Yes, Virginia–there are plenty more people in this world who really want to “Give Peace A Chance”!

    Response on 16 Aug 2008 at 11:46 pm by JB

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