Comments on: Thoughts on Hiring Marketing Folks

By: Jim Turner

Jim Turner — Fri, 15 Jun 2007 02:52:24 +0000

Josh I own my own company called One By One Media, LLC and we also have a part of the company called Bloggers For Hire. Overall we are a social media consultancy. We kept hearing the excuse that companies didn’t have the time, or knowledge, or manpower. We eliminated the excuses. We have over 70 bloggers in our pool, and can match a blogger with a company, and have them work on a part time temp basis or full on blogging.

By: Josh

Josh — Thu, 14 Jun 2007 22:24:50 +0000

Every company wanting a web presence need a blogger plus. I am curious what company Jim Turner (the previous commenter) works for.

By: Jim Turner

Jim Turner — Thu, 07 Jun 2007 15:44:43 +0000

We specialize in providing the companies needing help in providing those “Blogger Plus” positions. Bloggers understand all aspects of marketing and PR and advertising, and can do the SEO, SEM, and analytics to grow an audience. It’s what they learned to do on their own blogs. They are perfect fit for many companies. We have a very large pool of bloggers to choose from with many different backgrounds. Why pay an MBA salary when you can get an expert for a fraction of the cost? Feel free to pass along my info to the startup. We can handle the entire campaign!

By: Electrolicious

Electrolicious — Wed, 06 Jun 2007 23:22:08 +0000

Job title = “Blogger Plus”…

Jackson Fish Market folks muse on hiring bloggers instead of MBA-toting marketing types…….

By: Hillel

Hillel — Wed, 06 Jun 2007 17:18:05 +0000

Deen, I agree completely. Though I suppose I am hoping that we stay small enough (or our teams stay small enough) where those roles aren’t segregated to the point where one person could make a promise that the product couldn’t deliver.

By: Long Zheng

Long Zheng — Wed, 06 Jun 2007 15:29:14 +0000

I agree. Hire those bloggers. They’re definitely worth it.

By: Deen

Deen — Wed, 06 Jun 2007 07:32:52 +0000

I love the idea of hiring a full time blogger for your company in place of a marketing guy. Growing a blog and seeding it through the web to grow the blogs audience can easily be a full-time job.

One more consideration is to use a product manager who can certainly work on tasks like A/B testing, web analytics, as well as marketing initiatives. Online marketing is tightly tied to the product itself. If you have a brilliant ad somewhere on the web, but when the user makes it over to your site, something on the site fails to engage the user right away, that’s a failed marketing effort. A product manager can be the missing link, not the marketing guy.