It is good to hear that you have hit the ground running, and it sounds like a fun thing you are doing right now. Steve is excited about your web site and keeps me posted on things there. I do not normally subscribe to blogs or things of that nature. However, Steve pointed me to a particular essay on Trust. If you don’t mind, I’ll offer an opinion to you.

The essay is an excellent start to a commitment to customer focused development. The customer needs to know that he is receiving information from a trusted source, which implies that he gets what he wants from the experience.

My biggest problem with the Internet in general is that there is simply too much information to weed through on many subjects. Similarly, there are too many seemingly good deals that turn sour in implementation. If I could create a web site of my dreams, it would include only advertisers with proven delivery on all fronts. You can create the best interface in the world, but unless the advertisers deliver after the interface, the overall customer experience can sour. And this delivery is something that you, as the interface developer, might have little control over.

Unfortunately, as a business that needs a revenue stream, Jackson Fish Market may have some decisions to make about bottom line vs. quality control. In the long run, the experience developers are conveniently divorced from post-interface customer satisfaction issues. From what I have read on your web site, it appears that Jackson Fish Market is genuinely commited to the end customer. It will be an interesting challenge to balance what you do with those things you have little control over.