Comments on: These Guys Get It http://www.jacksonfish.com/blog/2007/03/28/these-guys-get-it/ Handmade Software Experiences Fri, 26 Feb 2010 05:57:15 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Jackson Fish Market » Get The Glass http://www.jacksonfish.com/blog/2007/03/28/these-guys-get-it/comment-page-1/#comment-3948 Jackson Fish Market » Get The Glass Mon, 09 Apr 2007 17:54:39 +0000 http://www.jacksonfish.com/blog/2007/03/28/these-guys-get-it/#comment-3948 [...] Processor Board (the “Got Milk” people). When it comes to nurturing a brand, these guys get it (see the second comment), are very good. Note the chocolate chip cookie on their site. They [...] [...] Processor Board (the “Got Milk” people). When it comes to nurturing a brand, these guys get it (see the second comment), are very good. Note the chocolate chip cookie on their site. They [...]

]]> By: Rob Wolf http://www.jacksonfish.com/blog/2007/03/28/these-guys-get-it/comment-page-1/#comment-3355 Rob Wolf Tue, 03 Apr 2007 17:33:11 +0000 http://www.jacksonfish.com/blog/2007/03/28/these-guys-get-it/#comment-3355 1) Yes, completely awesome. Great idea. 2) Can we please put an end to the whole "so and so 'gets it'" mishegas? The "gets it" phrase is smug, elitist, and self-congratulatory. It's a way of co-opting the warm glow of a good idea, rather than praising the idea itself. Conversely, branding a person as one that "doesn't get it" is the tech industry equivilant of "talk to the hand." It just stops a conversation in its tracks. Rather than debating the merits of an idea, it undercuts the credibility of its creator. Not a good way to encourage a productive discussion. So, can we agree to shovel "gets it" onto the trash heap of cliches that have sprung from our industry? (I'm looking at you "get big fast" and "markets are conversations"!) 1) Yes, completely awesome. Great idea.
2) Can we please put an end to the whole “so and so ‘gets it’” mishegas?

The “gets it” phrase is smug, elitist, and self-congratulatory. It’s a way of co-opting the warm glow of a good idea, rather than praising the idea itself.

Conversely, branding a person as one that “doesn’t get it” is the tech industry equivilant of “talk to the hand.” It just stops a conversation in its tracks. Rather than debating the merits of an idea, it undercuts the credibility of its creator. Not a good way to encourage a productive discussion.

So, can we agree to shovel “gets it” onto the trash heap of cliches that have sprung from our industry? (I’m looking at you “get big fast” and “markets are conversations”!)

]]> By: Ryan http://www.jacksonfish.com/blog/2007/03/28/these-guys-get-it/comment-page-1/#comment-2177 Ryan Wed, 28 Mar 2007 16:56:48 +0000 http://www.jacksonfish.com/blog/2007/03/28/these-guys-get-it/#comment-2177 That is completely awesome. You can't beat personalized recruiting. I once received an offer from Amazon, and they took it upon themselves to send me a couple of items from my Amazon wishlist as a gift. It was very cool, and it really impressed me. That is completely awesome. You can’t beat personalized recruiting. I once received an offer from Amazon, and they took it upon themselves to send me a couple of items from my Amazon wishlist as a gift. It was very cool, and it really impressed me.

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