Comments on: Good News?

By: Nomadishere : Seeker of Truth » Blog Archive » links for 2007-03-21

Nomadishere : Seeker of Truth » Blog Archive » links for 2007-03-21 — Wed, 21 Mar 2007 23:36:21 +0000

[...] Jackson Fish Market » Good News? (tags: internet.marketing advertising media publishing new.media social.media) [...]

By: Nomadishere : Seeker of Truth » Blog Archive » How To Create a Successful Company Today: Increase Profit Per Employee and Hire Geeks

Wed, 21 Mar 2007 17:05:47 +0000

[...] companies, as Hillel points out, are built on a foundation of hopes to flip, or hopes to attract a large and loyal enough audience [...]

By: Jackson Fish Market » Time Off

Jackson Fish Market » Time Off — Wed, 21 Mar 2007 15:10:57 +0000

[...] the post a couple of days ago I pointed out that a much likelier way of guaranteeing a regular income is to create a solid [...]

By: Jackson Fish Market » No Money In Advertising?

Jackson Fish Market » No Money In Advertising? — Tue, 20 Mar 2007 16:11:53 +0000

[...] clear that yesterday’s post generated lots of good feedback. Let’s address some of the things we’ve heard [...]

By: Hillel

Hillel — Tue, 20 Mar 2007 16:10:10 +0000

Thanks for the feedback. Speed’s edits included in the mainpost. New point addresses some of the comments.

By: Speed

Speed — Tue, 20 Mar 2007 15:00:48 +0000

You may want to edit in the $1 RPM, $5 RPM and $20 RPM (for the three scenarios) that Jeremy Liew included in his original post.

You got his Janurary typo in OK.

By: Mat

Mat — Tue, 20 Mar 2007 10:44:41 +0000

Two thoughts on this:

1. Business is about creating something that people are willing to buy. If your web business charges directly, then you are a product company selling a license to use. If you create content that attracts an audience and then sell advertising, then you are a media company. Sorry if this is a no-brainer, but I think that a lot of new entrepreneurs fail to keep this distinction clear.

2. Lifestyle businesses in software are coming back. Even a short time ago the basic premise in software was be market leader or go home. Software was seen as a consolidating industry that was maturing quickly. Web 2.0 has changed that. It has grown off the back of new marketing opportunities that enable small software companies to distribute globally to specific niches at very little cost. The long-tail of software - powered by Google and blogs.

By: Adam Herscher

Adam Herscher — Tue, 20 Mar 2007 09:19:46 +0000

Suppose you are in the Craigslist boat, generating $600k-$800k of profit per employee per year. Will you retain talent by leaving your employees with a 50k per month budget? How many will leave when they realize they no longer need to work to support themselves, or once they realize they have the means to each easily start their own Craigslists (and are they likely to in turn leave their own new employees with 50k per month budgets)?

Is the company you are describing really viable in the context of our capitalist, entrepreneurial society, and does your model scale (or is the very point that it does not)?

By: This “No Money In Advertising” Meme Needs to Die Ensight - Jeremy Wright’s Personal Blog

Tue, 20 Mar 2007 01:20:25 +0000

[...] Which is one of the reasons I wanted this to die. I basically hate disagreeing with wickedly smart, incredibly successful people who I have a huge amount of respect for (including Scoble, PageRankWhore, Screenwerk, Ross Dawson�and Hillel). [...]

By: Gavin Quinn

Gavin Quinn — Mon, 19 Mar 2007 20:27:57 +0000

I think you have some great points. With a $1.00 cpm as you’re only revenue, its almost pointless. However I think people aren’t delusional, or pretending anything. I think they are realizing a shift in advertising dollars. Once the shift has market-corrected, as well as the methods for advertising having grown up. I think the “cpm” for online advertising will equal that of traditional advertising in Magazines, or Newspapers. At that point, it makes a lot more sense.